An internship at an agency is worth it! Lucia will tell you why

My name is Lucia and I am an intern at the Invelity agency. At the same time I am a university student specialising in management. In my bachelor's year I chose marketing as my specialisation, and I finally found myself! Until then I had no idea what I wanted to do in life or which direction I wanted to take. I am 22 and it would never have occurred to me that I would end up in this company and in this role. But I have to admit, I like it here very much. I had no expectations of the internship, since until now my only experience was working in hospitality, which is something entirely different. 

My road to an internship at Invelity

I learned about the company from people around me, since I live in Zvolen and Invelity is based here. From every side I heard only positive things about the agency, so I told myself I would try my luck and write to them. There were open positions on their site, but I did not know which would suit me, so I decided to write to them through "Write to us".

A few days later an email from my future boss Jakub landed in my inbox with an invitation to an interview and an assignment to work up before it. He gave me an excellent tip to take the Digital Garage online course. If anyone fascinated by the world of marketing is reading this article, this course from Google is an excellent starting line I certainly recommend. It covers every important area of online marketing – from emailing through SEO to social media and mobile advertising. And best of all, it teaches you how to use these tools in practice and reach your goals.

Let us be honest, though, it took a while before I got to the in-person interview. Arranging a date for the interview took a little time, since we had to fit it into our packed calendars. But in the end it all worked out and my adventure at Invelity could begin!  

My first days at the agency

My first day lasted only a few hours. The premises at Invelity are very pleasant, spacious and above all there are excellent people here. Everyone welcomed me with a smile and were very kind to me. My boss and I agreed I would try working in the social media department. Since as a 22-year-old student social media is not foreign to me, I went for it.

I met two excellent colleagues, Claudi and Katka, who are experts on "socks" — short for social networks, in case anyone did not know.

They were excellent from the first moment and I am glad they became my teachers on the road to learning about social media. My first challenge at Invelity was creating a Facebook post for one of the clients. Of course the first attempt was not perfect straight away, but since then I have trained my skills every day and learned new things.

Beginnings in a new job are always a little demanding, but with the team's support and my own effort I keep improving.

Interesting projects and experience 

I learned that social media is far more than choosing a photo, a short text and sharing. Behind a successful post lies far more work. It is not always simple, but with daily practice you learn it.

My work in social media starts with a brief from the client. We find out what their communication priorities are, which products or services they want to promote, or what discounts they offer. On that basis we create a simple content plan – a table that serves as the skeleton for future posts. In the table I record the publication date, the visual and notes from the client. For instance, if a client wants to publish 8 posts a month, I think up 8 compelling ideas for which I prepare headlines and short texts that later go through feedback from the seniors.

At the same time we work with our talented designers, who create an original visual for every post. We then send these proposals to the client for approval. Once approved, scheduling comes next. We use Meta Business Suite for that, where we can schedule posts for a whole month ahead with an exact publication time and date. Although it may seem simple, behind every successful post lies plenty of creativity, communication and planning. Even though it may sound like monotonous work, every day is different in some way.

And that is exactly what I enjoy most about my work! 

Graphics bring social media to life! And although I am still a beginner in this area, at Invelity I have an excellent chance to develop my skills. Thanks to access to the Skillmea platform I have already taken several courses, including Social media marketing basics on Facebook and Instagram, and I am currently learning the basics of Photoshop. I have learned to work the main tools and settings, work with text, transform various objects, crop photographs and so on.

Besides that we have regular training on various subjects. Recently, for instance, we learned how to use AI effectively in our work and how to communicate with it so that it is a genuine help. I keep learning new things and I enjoy that about my work enormously!

At Invelity I came across benefits I had not even dreamed of. Every month, for instance, two colleagues drawn by lot prepare breakfast for everyone, during which we recap the individual departments' successes together.

And that is not all! Every other week a masseuse comes to us and helps us unwind and relax. You only have to sign up in a table. And for those who want to improve their English, the company arranges lessons directly in the office. Invelity simply offers plenty of benefits that are worth it.

The benefits of the internship

As an intern at Invelity I keep learning and developing. Digital marketing has completely absorbed me and I am enormously glad I can start my journey in this field here, with this excellent team.

Why do I think an internship during studies is the best choice? Unambiguously it is connecting theory with practice. What we learn at school I can apply at once in a real working environment. Thanks to that I understand the connections better and gain practical skills. The internship opened the doors to the world of digital marketing for me and let me make contacts with experts in the field.

When I finish my studies I will already have real experience and will not be starting from zero. Of course it sometimes happens that I make a mistake. But every mistake is a chance to learn and grow for me. That is exactly what pushes me forward.

I am convinced that an internship at Invelity will give me an excellent foundation for my future career and open many doors for me. And who knows, maybe one day I will become an experienced marketer who inspires other students not to be afraid to step out of their comfort zone and try an internship while still studying.