A PPC campaign is not an isolated tool. We begin with an audit of your historical data and an in-depth understanding of your sales model. We define KPIs before we launch the first advert.
Output: A strategic roadmap and a technical brief for measurement.
We choose channels (Google, Meta, TikTok, Microsoft Ads, etc.) based on where your customers' purchase intent is strongest. We connect the platforms to your data and CRM.
Output: A functional campaign structure and conversion tracking.
We launch campaigns with a clear structure and immediately start collecting data on user behaviour. We monitor the interplay between channels and identify the first opportunities to scale.
Output: Active campaigns and access to an automated dashboard.
We don't do PPC in a "set it and forget it" style. We work with hypotheses on a regular basis. We test new creatives, copy and bidding strategies. We meet over the reports to go through the context and next steps.
Output: Ongoing reporting with interpretation of the data and test results.
When the current system reaches its limits, we look for new avenues. Whether it's deploying AI scripts or expanding into new markets, our job is to keep you ahead of the competition.
Output: Regular strategic meetings and a plan for further development.