Most companies track their competitors' activities only by feel or reactively. At Invelity we turn guesswork into exact business data - we break down your rivals' content strategies, communication channels and distribution in detail. We map their reality, such as publishing frequency and audience engagement, which lets us pinpoint market gaps and weak spots in their communication that you can immediately use to your advantage.
We analyse which themes, formats and visual styles your competitors have been communicating over the long term. We find out which types of posts generate genuine engagement for them, what tone of voice they use with their audience, and where their visual identity fails to stand out from the market average.
We go beneath surface-level metrics. We measure the real engagement rate of the audience, the frequency of publishing on each channel, the formats used and the top-performing content.
We monitor your rivals' active ad libraries and campaigns. We identify their key selling points (USPs), the visuals they're testing, the structure of their copy and the formats (video, carousels, static) they run most often in the paid space.
We examine how your competitors actually communicate with customers in comments and messages. We find the weak points in their customer care and response times, giving you a direct blueprint for how to outperform them in service.
We don't lock data away in static PDF reports. We connect all the metrics and trends we uncover into a live, interactive dashboard. Your management then gains a clear tool for long-term strategic planning in real time.
We'll go through your priorities and propose the scope of the market analysis.
Top performance requires a strong foundation. Our results are proven by our clients' growing numbers and official partnerships with leaders such as Google.
We'll show you which key themes and sales channels your competitors ignore entirely or handle superficially. You'll get a precise list of opportunities where you can dominate straight away.
Don't expect any automatically generated reports from freely available tools that you could click together yourself. You'll get an in-depth manual interpretation of the data set within the context of your business model.
Because you'll see which formats and themes actually fail for your competitors, you'll avoid dead ends. You'll invest your budget for content and creative production only where the market shows unmet demand.
The output of the analysis isn't just a dry overview of charts. You walk away with a concrete, prioritised list of steps for your internal team or external suppliers.
Stop copying competitors. Send us their names.
I want to go through my list of competitorsIn the opening brief we define your direct and indirect competitors. We set the metrics that matter for your segment, whether that's share of search or engagement on social media.
We deploy advanced analytics tools and manually go through the rivals' digital footprint. We map their ad libraries, funnel structure, content quality and visual direction.
We clean all the collected information of anomalies and integrate it into a single environment. We build logical connections between organic performance, paid advertising and audience behaviour.
We turn data into a strategic advantage. Our senior marketers analyse the outputs from Looker Studio and write up concrete action steps for your team: what to change in your copywriting, which formats to start filming, and where to out-serve the competition in customer support.
Our work doesn't end when we hand over the analysis. We'll go through the outputs with you in a joint strategic workshop and help you implement the changes into your content plan. We set up a process for a regular quarterly data update directly in Looker Studio.
FAQ
If you can't find something here, feel free to get in touch.
What will I know about my competitors once the analysis is complete?
You'll get a complete and detailed picture of their digital presence, focused on content and social media. You'll know the exact structure of their content (what they publish and how often), the real level of audience engagement (Engagement Rate) and the formats they push most often through paid advertising. We identify their most successful posts, as well as the weak spots in their communication and service.
When can I expect the complete output to be delivered?
The time required is always individual and depends on the scope of the brief, the complexity of your market and the availability of data. A quality analysis requires time for manual data collection, cleaning and, above all, strategic interpretation. It's not an automatic export from a single tool. That's why we'll confirm the estimated delivery date right at the start of the collaboration, once the project has been defined in more detail.
How many competitors do you recommend tracking within a single analysis?
In terms of data depth and keeping a clear strategic focus, we recommend selecting 3 to 5 main competitors. If we broadened the list too much, the output would lose its sharpness and actionability. We'll gladly help you choose the most relevant companies to analyse during the Validate phase.
Partner with a team that breaks down their digital footprint into hard business data and gives you a precise plan for taking the market by storm.
