Development Performance Content

VITA Academy

175%

revenue growth of

20%

cost of sales (PNO) under

VITA Academy online Excel course page on a laptop

About the project

Long-term growth while maintaining an optimal cost-of-sales ratio in the online education segment.

Expertise

Performance Development Content
  • PPC
  • email marketing
  • E-mail marketing

Industries

  • online education

Challenge

Together with the client we work on growing revenue from the e-shop with online education courses while maintaining efficiency in terms of optimal cost. The key challenge for us is scaling Meta campaigns so that the overall cost-of-sales ratio (PNO) stays at a maximum of 20%.

Setting up the collaboration

We designed a strategic multichannel approach that effectively connects performance and content. The strategy lay in the synergy of paid acquisition with education and building a user base through social media, blog content and regular mailing.

Solution

We introduced a process of continuous creative optimisation with a high frequency of rotation and testing of different variations and formats. Besides preventing audience fatigue from long-running creative, this dynamic approach to working with campaign content also helped us identify the best-performing content and a data foundation for preparing creative.

Result

Over the last two years of collaboration the client's revenue grew by 175% compared with the immediately preceding period. The significant revenue increase did not jeopardise the project's efficiency and we managed to keep PNO for paid activities below the 20% threshold.

Ready to take your project further?

Get in touch and together we will build a solution that works, grows and delivers results.

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We build long-term partnerships based on trust, communication and high-performing solutions. Here's what those we've helped grow say about us.

Dajana Pavlíková

RK38

Fast responses and top-notch professionalism

I rate our cooperation with Invelity positively. I appreciate their professional approach and their ability to respond quickly to requests.

Ester Jagobová

Cofidis CZ

Top-notch professionalism with a human approach and fair dealing

We have been working with Invelity for a little over a year and are completely satisfied with their services. They are a team of true experts who understand their work perfectly, respond flexibly to our needs and always come up with well-thought-out and effective solutions. Besides their high level of professionalism, we also appreciate their human approach and fair dealing. Working with them is a real pleasure, and we can recommend them with a clear conscience. Thank you.

Ivana Balážová

Marketing Manager, Autopalace Bratislava

With Invelity, you definitely won't go wrong

I increasingly feel that it is impossible to keep up with the progress of digital marketing, Google and Meta unless you have a stable partner who provides you with 100% service and quality of delivered leads. With Invelity, you definitely won't go wrong.

Nicola Votavová

Marketing Manager, Penta Real Estate CZ

An independent expert view that reveals real know-how

When selecting a performance agency, we wanted an independent, expert perspective, so we invited Jakub from Invelity as a professional and independent consultant. He guided us through the entire process and helped us verify the candidates' knowledge so that we could decide based on facts and the real depth of their expertise. Thanks to his expert guidance and clear recommendations, we were able to objectively assess the candidates' knowledge and choose a partner that truly matches our needs. I greatly appreciate his professional approach, structured process and valuable insights, thanks to which we chose the right partner.

Miroslav Kováčik

Zrkadlá ICONIC

The key to progress and success in the online world

The Invelity advertising agency works at a very high professional level. They have a great team that is easy to communicate with, and they bring creative solutions for every type of business. They are the key to moving forward in the online world.

Jana Czako Rehak

Co-owner, Rehak Interier

A true partnership built on shared values

We greatly value our cooperation with the Invelity agency for both their expertise and their human approach. From the very beginning, we clicked not only in our working style but also in our values. Fairness, openness and a shared view of things make us not just a "client and supplier", but rather partners with whom everything runs easily, professionally and pleasantly at the same time. We look forward to many more years together.

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We build long-term partnerships based on trust, communication and high-performing solutions. Here's what those we've helped grow say about us.