About the project
Long-term growth while maintaining an optimal cost-of-sales ratio in the online education segment.
Expertise
- PPC
- email marketing
- E-mail marketing
Industries
- online education
Challenge
Together with the client we work on growing revenue from the e-shop with online education courses while maintaining efficiency in terms of optimal cost. The key challenge for us is scaling Meta campaigns so that the overall cost-of-sales ratio (PNO) stays at a maximum of 20%.
Setting up the collaboration
We designed a strategic multichannel approach that effectively connects performance and content. The strategy lay in the synergy of paid acquisition with education and building a user base through social media, blog content and regular mailing.
Solution
We introduced a process of continuous creative optimisation with a high frequency of rotation and testing of different variations and formats. Besides preventing audience fatigue from long-running creative, this dynamic approach to working with campaign content also helped us identify the best-performing content and a data foundation for preparing creative.
Result
Over the last two years of collaboration the client's revenue grew by 175% compared with the immediately preceding period. The significant revenue increase did not jeopardise the project's efficiency and we managed to keep PNO for paid activities below the 20% threshold.
Ready to take your project further?
Get in touch and together we will build a solution that works, grows and delivers results.