Digital Garage – the course every marketer should take

Learning new things or changing your focus is genuinely simple in today's internet age. All you have to invest is your time; money is not even that necessary. A great deal of good information and many courses are available free of charge. If you want to find your bearings in online marketing, Google's Digital Garage is the foundation. A wide range of free courses walks you through the theory and the practical exercises. Whether you focus on Google Ads campaigns, manage social media or produce video content, this course walks you through every area you need in order to understand what the customer wants.

What will you learn?

As many as 26 modules built by Google specialists cover every area of online marketing and teach you how to put them to use in practice. Besides reaching customers nearby and gathering and analysing data, you will gain solid foundations in:

• email marketing,
• search advertising,
• search engine optimisation,
• social media,
• advertising targeted at mobile devices,
• exporting with the help of online marketing,
• building an online shop,
• using video in marketing,

Why take the Digital Garage course?

The Digital Garage course is a good starting point for anyone wanting to launch a career in online marketing. It breaks the vicious circle where finding work without experience is very hard, but experience cannot be had without work. Taking the course gives you not only an overview and the foundations for working in the online field, but also shows a prospective employer that you are learning, that you keep up and that you work on moving forward. Do not be shy about adding it to your CV or LinkedIn — it may be the deciding factor that opens the door to online marketing for you.

How does the course work?

The whole course and how you take it is in your hands. Signing in with a Google account takes a few seconds and you can start learning at once. A large advantage of Digital Garage is that it has no deadline or live stream you have to fit around. So when and how fast you learn is up to you. What is more, you need not go through every part of the course — you can pick only the modules you want to improve in.

All the videos and exercises in the course run to 40 hours in total and access is unlimited. If you happened not to have time to finish a lesson, or need to hear it several times, that is no trouble at all. Video playback is not restricted in any way.

At the end of the whole course you receive a certificate which, because Google created it, is recognised internationally. Through it a future employer will see that you have the foundations and skills in marketing but, above all, that you are learning and moving forward.

Tips for completing the course successfully

• Assess realistically how much time you have each week to study
• Set a day and a time when you will give the course your full attention — put it in your calendar and treat it as fixed
• Before you sit down to it, prepare an undisturbed setting with everything you need — a notebook and pen for notes, a glass of water or a coffee — so you need not get up later
• Do not let small things distract you; set them aside until the lesson is over
• If you do not understand something during a video, play it several times, or write it down in your notebook with a question mark and come back to it later

What do you need to take the course?

All you need for this course is an email address, time and a little persistence. Digital Garage, and many other expert online courses in marketing, are entirely free and so freely available to everyone. On our blog you will find an article with an overview of the courses we at Invelity think are certainly worth taking.