Have you written the perfect article and want as many people as possible to read it? The Google Discover feed is an excellent chance to raise traffic to your site and…
Katarína Švejnová
Content Marketing Specialist
1. July 2024
5 min
IntermediateHave you written the perfect article and want as many people as possible to read it? The Google Discover feed is an excellent chance to raise traffic to your site and win new readers. In today's article we will look at what the Google Discover feed is, how it works and how you can optimise your blog so that it appears in the newsfeed.
The Google Discover feed is a personalised content feed showing articles, videos and other types of content on the basis of users' interests and previous behaviour.
Its aim is to give relevant content that engages the user. It uses complex algorithms and ranking factors to determine which content is shown to individual users. These algorithms take various aspects into account including content quality, relevance, freshness and user preferences.
In Slovakia the Google Discover feed is ever more popular, though comprehensive statistics are not publicly available. Google usually does not publish detailed data about its use in individual countries. Although specific numbers are not available, the general trend suggests its use in Slovakia is growing. That is in line with the global trend, where the platform is recording a rise in popularity.
Google Discover works on the basis of analysing users' behaviour, their searches and interactions with content online.
The algorithms use machine learning to predict which content will be most interesting and most relevant to a user. They assess content on the basis of various criteria to make sure users are given the most relevant content possible.
This process includes keyword analysis, visual elements and user engagement. Machine learning lets the algorithms keep learning and improving on the basis of new data. This way Google Discover constantly adapts and improves its recommendations for users.
Google takes plenty of factors into account, such as:
Google Discover favours content that is:
Use relevant keywords that are popular and searched for. Keywords should be naturally built into titles, headings and the text itself. Your content should be high quality, informative and relevant to the target audience.
Write clearly and comprehensibly, use facts and data to support your claims.
Images and videos raise content's appeal. Use high-quality and relevant visual material that supports your text. Write about current, trending topics relevant to your audience.
Do you want to engage users and improve your chances of appearing?
Follow these tips:
1. Write content that is relevant and interesting to your target audience. Focus on solving problems and giving valuable information.
2. Use compelling, informative titles. Optimise metadata (meta description, image alt texts) so that they are relevant and interesting to users and search engines alike.
3. Share your content on social media and join discussions. Increased engagement on social media can positively affect your content's visibility in the Discover feed.
4. Analyse your content's performance regularly and optimise it on the basis of the data gained. Tracking metrics such as traffic, time spent on the page and bounce rate will help you understand your audience's needs better.
5. Use tools such as Google Analytics to track your blog's performance. Focus on metrics showing how users interact with your content.
6. Adjust and optimise your content on the basis of the data gained. Try new approaches, test various formats and analyse what works best.
There is no particular procedure for optimising a blog for the Google Discover feed. There are, however, several steps that can help you achieve this goal. The first thing needed is to mark the content as an article or news article.
A basic checklist of items you should not forget:
1. The topic
2. Keywords
3. Researching the topic
4. Creating an outline
5. Writing the blog post
6. Do not forget to add frequently asked questions on the topic and sources
7. Formatting (H1 - H5 headings), highlighting key terms
8. A perfect visual (quality photographs, format, and do not forget image descriptions)
9. Uploading to the site and optimising (creating a table of contents, meta descriptions, using an SEO plugin to optimise the text)
10. Checking (checking the text, images and links)
11. Publication
Getting your blog into the Google Discover feed can markedly raise your online visibility and attract new readers to your site. Follow the tips and techniques given to raise your chances of success. Do not forget to analyse performance regularly and optimise content to achieve the best possible results. You can see the results of your efforts through Google Search Console.
If you want to help Google register the content you want people to follow on a given page, link your RSS feed in the <head> section.
Although it may seem simple at first sight, in reality it is not. Optimising a blog article for the Google Discover feed takes a great deal of patience, time and advanced SEO skills. If the subject interested you, you can read more in Google's official documentation.
We will be rooting for you on this road!
Katarína Švejnová
Content Marketing Specialist
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