Performance

OZ Cesta von

About the project

The non-profit organization OZ Cesta von helps people in generational poverty to stand on their own two feet. In order to develop its mission in the long term, it needed to maximize digital visibility and effectively reach donors during key donation periods of the year - with an emphasis on maximum return and minimum overhead.

As part of our pro bono cooperation, we set up a strategy built on two synergistic pillars: Google Ad Grants and Meta Ads.

Thanks to this support, OZ Cesta von has a stable partner who takes over the complete technical and strategic management of the campaigns. This way, the organization receives professional digital marketing in the crucial phases of the year without burdening its budget.

Expertise

Performance

Industries

Non - profit

Challenge

OZ Cesta von, a non-profit organization operating in the humanitarian sector, needed to optimize its visibility and effectively solicit donations during key periods of the year. It was crucial for the organization to maximize its reach with minimal overhead, thanks to pro bono collaboration.

Setting up the collaboration

We chose an approach that maximized efficiency at key stages. The strategy was built on a combination of two performance pillars: free credit from Google Ad Grant to increase visibility on the Search Network, and paid Meta Ads campaigns for targeted fundraising.

Solution

We implement strategic campaign deployments 2–3 times a year. Within Google Ads Search, we focus on keywords related to donations and the mission of the NGO. In Meta Ads, we have recently focused on retargeting interactive audiences and targeting the female segment, with the aim of increasing the probability of conversion.

Result

Although direct data on the amount of donations received is not available, our pro bono collaboration ensures that the organization can reliably and effectively deploy key campaigns. We deliver a stable process and strategic deployment at key times, ensuring that OZ Cesta von provides expert support for its mission at no cost.

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