Online marketing

Online marketing (digital or internet marketing) is a form of marketing that uses the internet and digital technology to promote and advertise products, services, brands or companies. The digital media typically used include social networks, email, websites and search engines. Thanks to the heavy daily use of the internet by people all over the world, online marketing has moved to the forefront of marketing practice.

Despite all the differences between them, traditional and online marketing share a common goal: making a profit.

Description

There are several basic types of online marketing:

Social media marketing: this form covers above all creating content that interests the target group, joining discussions, raising brand awareness, increasing traffic and acquiring new leads.
SEO (search engine optimisation): focuses on increasing a site's traffic through organic search results, achieved above all by creating content relevant to the target group.
PPC marketing: a type of search engine marketing aimed at increasing site traffic, in which a fee is paid every time someone clicks the ad in the search results.
Affiliate marketing: in this type of marketing, companies work with partners (affiliates) who promote their products or services through personal websites, blogs, social media and other channels, and then receive a commission for every customer purchase their marketing generates.
Influencer marketing: this type of marketing focuses on working with personalities or influential individuals on social media, who are often opinion leaders within particular communities.
Email marketing: uses email to communicate with current or potential customers with the aim of building positive long-term relationships with the brand and maintaining sufficient awareness.