Email marketing
Email marketing is a digital marketing tool used to communicate with, and build long-term relationships with, potential and existing customers. It is a form of direct marketing aimed at selling or promoting products and services.
Platforms such as Mailchimp or Ecomail are used to create and send the emails. The most common types of email campaign are:
- newsletters
- promotional emails with discounts and news
- automated emails
- reactivation emails
Practical example
Remember that you must not send marketing emails to people whose consent you do not have. Send messages only to subscribers who want to hear about your brand.