Where to find your social media statistics

Social media is an excellent place for presenting yourself, your brand, your products and other things that matter. But besides publishing content, assessing it matters too. Your statistics can help with that, showing you interesting data about your posts. They will show what genuinely succeeded and what did not, who the target group you communicate with is, and which publishing times suit you best.

Facebook

On Facebook you will find a page's statistics, once opened, in the left-hand toolbar.

In the statistics you will find:

Facebook's statistics tell you things about your page and your published posts such as:

• a general overview of every important metric over 7 days,
• when and how many page likes came in during the month,
• what reactions your posts won and how many,
• what reach your posts have,
• how many page views there were and when,
• an ad overview,
• post scheduling,
• demographic data about the target group reached,
• an overview of individual posts,

and a great deal of other helpful information. 

Instagram

Instagram's statistics are found in your professional profile, directly beneath the Edit profile button. 

The statistics tell you: 

• the reach of posts and stories,
• the number of accounts reached,
• who your audience is (demographic data),
• impressions,
• profile activity,
• your most successful stories, reels or posts,
• follower count, 
• the most active times.

LinkedIn

LinkedIn's statistics are found under Analytics.

You will learn: 

• an overview of page visitors and their job roles,
• an overview of posts,
• how many followers were gained and on which day,
• a competitor overview.

YouTube

The statistics are found by clicking your profile picture at the top right.

Then click Customise channel

In the left-hand menu you will find Analytics

The analytics themselves tell you: 

• an overview of videos,
• watch time,
• reach,
• which platforms visitors reached your YouTube video from,
• interaction with published videos,
• demographic data.

Every platform sets its statistics out differently, but as you may have noticed, some important metrics recur everywhere: reach, interaction, fans (subscribers), demographic data and the general overview. It is worth tracking this data regularly and adapting your communication as it develops.

If the subject is unfamiliar to you, do not hesitate to get in touch — we would be glad to help you grow on your social media.