The top 5 social tricks for 2020. Let us make the most of them!

Social media is a very fast, innovative environment. We have to stay constantly alert to its changes. But if we get to know it and learn to work it, we can draw the maximum from it for our marketing. Through it we can get closer to customers. Let us go through 5 points to prepare for and emphasise this year.

1. Catch attention from the first second

Our attention span keeps shrinking. Even so, we spend ever longer on fast things. We tap through Instagram stories for hours and scroll Facebook endlessly. The trend will continue. In marketing, then, we should not forget to use fast, short, eye-catching formats that grab attention from the first second.

2. Let video win

As much as 82% of all social content is expected to be video within two years. This format, currently used above all on TikTok, in Instagram stories and on YouTube, is the clear winner in content. If you are not using it enough, it is high time to make friends with it. Do not be afraid to implement it on platforms originally meant for static posts. Experiment and be bold.

3. Adapt to the technology

Every Instagram user knows augmented reality in the form of filters. But it does not end there. In the near future marketers will be able to use them for their business in a more developed form. Cosmetics companies already use filters to let their clients try on make-up. Before long we will be able to use them for trying on other products too. After all, who would not want to try on jeans in the comfort of home without the bother of (un)dressing and see the result immediately? Simple for shoppers, advantageous for sellers.

But it does not end with augmented reality. Progress is being made in virtual reality as well. Do you know Horizon? We can meet our friends, explore and play without stepping over our own threshold. It is a development that opens new doors to every side of commerce.

4. Favour quantity of influencers over quality

Influencer marketing is a simple, effective form of advertising for every brand. In extended forms it works across several social media platforms. In the new year, though, a shift from using one powerful influencer to a group of smaller ones is expected. That will let marketers reach a wider audience for a smaller investment, in a more effective form.

Another sub-chapter of its use is Instagram's intervention — the planned hiding of hearts, supposedly for the sake of users' mental health, which we have written about already. The question remains, though, whether what lies behind it is not the current practice of bypassing Instagram when using influencers, and greater investment in advertising on Instagram directly.

5. Turn your attention to the customer

Social media offers varied opportunities for working with its users. In 2020 we will begin to realise it fully. So we should understand them better — whether through simple, effective tracking of their behaviour on particular posts and evidence of their needs, through using the content they generate to improve how we communicate with them, or through more accessible, more current customer service. Social media is precisely the tool that can give us feedback from our target group free of charge. Let us use it.

The world of social media keeps advancing and offers us unique ways of developing our business and interacting with customers. It is up to us how well we can work with it and what we can draw from it. Which forms do you use?