TikTok as an excellent marketing tool

The social network TikTok has become a worldwide phenomenon and is successful among young people and adults alike. Because it lets you win supporters simply by filming entertaining videos, sharing short how-tos and in various other ways, TikTok is one of the fastest growing social apps of our time.

TikTok in marketing

Although TikTok is used mainly as an entertainment app for showing trends, it is just as effective as a marketing tool. Companies can create content in the form of short video clips and engage people by explaining what their brand does and how it can help them.

TikTok is largely aimed at a younger audience. If your content, product or services concern only an older audience, TikTok may not be the right marketing tool for you.

How can TikTok help businesses?

Marketing on TikTok can help businesses:

• raise brand awareness,
• build engaged communities,
• sell products and services,
• get feedback from customers and the audience,
• provide customer service,
• promote products and services to target groups.

The benefits you can draw from TikTok

If you are still hesitating over whether TikTok is the right step in your marketing activity, we have prepared the main benefits it offers:

• Access to a large number of users
  The first great advantage is that TikTok has more than 1.5 billion active users worldwide and 1.2 million in Slovakia. Most users are young people under 34. Thanks to this, TikTok is an excellent place for you if you focus on reaching a younger audience, to whom the video format is far closer.
• More positive reactions to advertising
  TikTok users rate advertising as far more entertaining and also more credible compared with other platforms such as Facebook. On this social network content wins over form. That is why the video's quality does not matter so much — the idea is the main thing.
• Higher engagement
  TikTok is a place where you can get one of the highest engagement rates among current social networks. TikTok is at the top of the rankings, with an average engagement rate of 5.69%. You also have to take into account, though, that if you do not react to a video you like, it is then very hard to find it again. That is why many people leave a like on a video, which automatically saves it to their video library.
• At present few brands use TikTok
  Plenty of brands still do not see the advantages of creating content through TikTok. This fact is an opportunity to enter the world of TikTok among the first and gather followers. Do not be too greedy, though, and do not expect every video of yours to go viral.
• The only cost is time
  Costs for paid support are not needed yet, since TikTok in Slovakia currently works only for creating organic content. The only cost you will incur is the time devoted to creating quality content.

Three ways of promoting through TikTok

Generally we can divide promotion on TikTok into three basic areas:

• Influencer marketing
  TikTok influencer marketing is an important part of the app's ecosystem. Megastars such as Charli D'Amelio, Addison Rae and Zach King can have a huge influence on a business's success (their content is watched daily by tens of millions of users). Among Slovak influencers, @valden, @matejzrebny, @ladyzika and @rastopauliny are successful on TikTok. You need not worry, though. For successful marketing you do not need a high-profile influencer — up-and-coming or smaller influencers who make content naturally and authentically come across far more naturally, which their followers will certainly notice too. What matters is to focus on the content they create and find a representative of your brand who fits thematically.
• Creating your own TikToks
  This option gives you the greatest freedom. Create a TikTok business account for your brand and start creating your own organic content. Here truly unlimited possibilities open up — you can publish everything from presenting your products through everyday-life videos to dance challenges. Spend some time browsing the For You page for inspiration. We also recommend jumping on a trend and using trending music in videos, or repeating and reshooting a video you saw on competitors' accounts abroad. In this case, though, it matters to adapt the idea in the video to your brand and its style of communication.
• TikTok advertising
  If you are looking for a place to start and have some money to invest, this is the one — the TikTok site is full of success stories of brands that started advertising on TikTok, including Aerie, Little Caesars and Maybelline. As on Facebook and Instagram, TikTok advertising costs are based on a bidding model. In Slovakia this form is not yet available.

How to create interesting content?

Creating an interesting video is no rocket science. You only need to bear a few basic rules in mind:

1. Take care over the opening seconds
2. Keep the video as short as possible
3. Do not be afraid to talk and show something from behind the scenes
4. Use captions - for reading as well as listening
5. Use trending music
6. Timing is decisive - jump on a trend quickly
7. Include a call to action

How can we help you?

In some cases it is easier to leave marketing activity to a marketing agency. What benefits can you draw from turning to us when creating a social media strategy?

1. We follow trends constantly.
2. We have experience and can judge what works and what does not.
3. We will help prepare a communication strategy.
4. We will create a proposal of video topics.

Examples of our TikToks

TikTok, as an app that sets trends, can easily be used in the world of business too. Income can start from an excellent idea or from popularity, but TikTok lets you have both.