January PPC news

Contextual keyword targeting now available on Quora ads too

For anyone unfamiliar with it, Quora is a social network where users try to learn as much as they can about a product or service through topics and questions. So your prospective customers are here, and they have strong intent to buy your product or service. Until now only targeting by topic and question was available on this platform, but this month new contextual keyword targeting has joined them. It lets you target questions containing your specific keywords. If you already run campaigns on Google, you can easily reuse those keywords on this platform. Two keyword match types are available: broad and phrase match. As on Google, besides setting the keywords we want to target, we can also set negative words and phrases we do not want the ad to show for. If you use Quora ads, this is certainly worth testing. :)

New stickers in Insta stories

Last year brought a great many new stickers to light, through which your stories can be made more appealing and more dynamic. One such novelty is the question sticker, which encourages people to interact more with your profile. Now a new update to that sticker is coming. You can use it during live video as well, and the public can put questions to you live, visible to everyone. You can respond to those questions and requests right there in the live video. So it offers even greater interaction with your audience. :) What do you say?

Also available, as a complete novelty, is the countdown sticker. You can create your own sticker with the date and time you want counted down, and customise the text, the emoji and the sticker's colour.

New targeting on LinkedIn

LinkedIn is a particular sort of social network, and its popularity and user numbers are slowly rising. Advertising on it is not as widespread here, yet it has interesting options for targeting by profession, company size, field and so on, which are missing on Facebook and Instagram. New features do not arrive on this platform regularly or on the scale seen on other, more popular networks. This month, though, LinkedIn came out with something new: targeting based on professional interests and topics such as automation, artificial intelligence, the global economy and so on. For certain campaign types and clients this will certainly be an interesting new targeting option.

Reddit launches cost-per-click ads

New ad objectives on Reddit include reach, video views, traffic and conversions (goals). On 30 January 2019 Reddit announced the launch of cost-per-click ads. Reddit plans to add further bidding strategy options. Currently on offer are cost per click and cost per impression. According to Reddit the new bid-type ad offering is the first major step the company has taken to raise its performance and will open up more advertising space here.

Facebook launches rebranded "auto inventory ads" with remarketing added.

The new ad product launched globally on 25 January 2018 and is available for Facebook, Instagram and the Audience Network. The feature will let car dealers retarget users who visited their sites, apps and car-related pages. Facebook has made it possible for car dealers to make full use of the Facebook Pixel for ad targeting. With this latest version of the ad format, advertisers can remarket to users who visited another car-related site as well. Remarketing need no longer be limited to visits to your own website. Studies show that beta users at Santa Monica Lexus saw 3.2 times more views of vehicle detail pages and a 3 times lower cost per page view. Another beta tester, Castle Chevrolet, saw a 27% rise in reach using these ads.