Brands and streamers: discover a new way to engage

Streaming and collaborations with various brands are today an inseparable part of many streamers' lives. When a streamer promotes products on their channel, it matters to them to see real feedback from viewers and partners. Madmonq, known for its innovative supplements for gamers, decided to take this process to an entirely new level.

An interactive feature for streamers

Together with Madmonq we implemented a feature that brings feedback to the stream in real time. Every streamer working with Madmonq gets a generated special URL. They can simply put this address into their stream. Whenever a viewer clicks through this link to the Madmonq site and makes a purchase, the streamer and all the viewers see it at once as an animation directly on the stream.

How does it work?

We gave streamers a special private zone that can be placed in the stream. This zone is constantly connected to the order server. As soon as someone makes a purchase, a pop-up window with a short animation appears on the stream in real time. This pop-up tells the streamer and their viewers that someone has just bought Madmonq products.

The animations are specially prepared for Madmonq's 3 main products: Madmonq, Champion and Greens. When a customer buys one of these products, WordPress sends information containing the customer's first name and the type of product bought.

On the basis of this data the relevant animation appears on the stream with text such as:

 "Jakub has just bought Madmonq!" 

This way Madmonq can work with content creators, for instance on creating special editions of products, and at the same time create special animations for those products. 

Improving interaction between streamer and viewers

This feature brings several key advantages. First of all it gives immediate feedback, which raises viewers' engagement with the stream. When viewers see that the streamer recognises their purchase at once and shows it on the stream, they feel more connected with the streamer and with the whole process. This kind of interaction supports the community and leads to further purchases, because viewers want to see their name on the screen.

Besides that the feature raises trust between the streamer and their viewers. When viewers see that the streamer records and transparently shows their purchases at once, it strengthens their conviction that they promote relevant, valuable products. That also raises loyalty to the brand. When selling limited editions of a product, merchants can also use a modern phenomenon - FOMO (fear of missing out). That gives the customer the feeling that the product is being bought and stocks are running down fast. 

Technical details and customisability

Technically this feature is designed to be as flexible and customisable as possible. Every streamer can simply integrate the special URLs into their streaming software or place them directly in the video description. One URL serves for buying from the online shop and through the second URL the animation is integrated directly into the stream. The page generating this information is fully adapted to constant polling, which makes sure every action is recorded without delay.

The animations can be adapted to a particular streamer's style, thanks to which the whole presentation is consistent with the channel's visual identity. That adds another dimension of personalisation that can be attractive to viewers and help the streamer stand out.

Potential for the future

This innovative system has huge potential for the future too. Thanks to it, streamers can communicate better with their fans and create deeper, more meaningful connections. With this step Madmonq again shows that it understands its customers' needs and keeps looking for new ways to bring them even greater value.

In future this system can serve as the basis for further interactive features that might include personalised messages for individual viewers or integration with other platforms and social networks. Streamers will thus be able to extend their options and give viewers even more interesting, interactive experiences.

This too is one example of how the boundaries between viewers, streamers and the brands promoted keep shrinking. And it also shows how technology can be used creatively and effectively to strengthen relationships with a community and with brands.