Brand advertising with exclusive visibility (Premium Ads on FAVI)

How to secure the position of first choice at the moment customers start thinking about furnishing their home? The furniture search engine FAVI offers brand campaigns that will help you gain this position simply. The Premium Ads format brings exclusive visibility without distracting elements. Banners appear directly in the product listing, on the homepage and in individual categories. They are visible exactly where users' attention is concentrated. Besides that, FAVI places no competing advertising in this space, thereby securing your brand a unique, dominant standing. How does this format work in practice?

Relevant traffic with real buying intent

FAVI's greatest value is not merely the number of visitors but above all their buying intent. Unlike general search engines or social media, FAVI's audience is narrowly profiled. Users here actively look for a particular piece of furniture or inspiration for improving their home.

For a better idea of the reach you can gain within your category, you can look at the platform's average statistics:

• Total reach - more than 760 thousand unique users and 3.5 million page views a month;
• The audience's make-up - a highly targeted audience (60% women, 40% men) above all aged 30-65;
• Market position - FAVI is among the TOP 5 brands in the Slovak Republic that people spontaneously associate with buying furniture.

The time users spend on FAVI's pages confirms that they are genuinely devoted to focused choosing and comparing products. For advertisers using the Premium Ads service that represents an ideal chance to reach a customer directly at the deciding stage.

"With brand campaigns today it is not only a website's traffic that decides but above all users' intent. FAVI is specific in this respect in that it works with an audience already at the stage of actively choosing. That markedly raises the likelihood that a brand reaches a customer at the moment they are most open to a decision. We therefore see Premium Ads not merely as a branding tool but as an effective way of becoming a relevant choice directly in the buying process."

Barbora Mikusová, Managing Director, Invelity

Exclusive placement without advertising noise

FAVI offers its partners maximum exclusivity this way and an organic link with the content a user is looking for. The whole concept rests on the principle of "less is more".  In every main category a maximum of three selected brands rotate. Thanks to that you gain a dominant share of attention.

The key to success, though, is above all the strategic placement of the banners. Banners appear directly in the product listing in the prestigious fourth position. The ad thus appears right before a customer's eyes. That is, exactly at the moment a user goes through the offer and compares individual products. Thanks to that the brand becomes a natural part of the buying process.

Premium Ads are designed to stay in view during filtering too. Even when a user narrows the selection by particular parameters, the banner stays in its place.  This way you keep your place in a customer's shortlist right up to the final decision.

You pay only for real reach

FAVI works with a transparent, fair model ensuring you pay only for real ad impressions and genuine audience reach. An impression is counted only at the moment the banner appears to a visitor in its full area. You thus have absolute certainty that you are investing solely in real reach and measurable results.

The payment model is based on the number of impressions, and all click-throughs from banners lead directly to the advertiser's e-shop. In practice that means that besides building your brand you gain direct traffic too without any additional costs.

Besides that, FAVI guarantees delivering the reach paid for. If a campaign did not manage to reach the number of people promised within the given period, it automatically keeps running until it reaches the reach agreed. And you do not pay a cent extra.

"Transparency and real reach are key principles for us. We want to guarantee our partners that their investment goes solely into visible advertising with genuine impact. That is why we count only impressions a user actually sees, and at the same time we guarantee delivering the reach agreed. This approach lets us bring not only a strong brand effect but measurable results in the form of relevant traffic too."

the FAVI team

Creative and data in one solution

The whole process of collaboration is designed to be as simple as possible for partners. Part of the service is complete graphic production without additional costs. You only have to supply a logo and basic visual material. The marketing team then prepares banners respecting your visual identity and matching them to FAVI's website. Of course they are optimised for all devices, from desktop to mobile.

So that advertisers have full control over their investment, they get a clear report with results every week, allowing detailed evaluation of the campaign's impact.

Brand advertising with Premium Ads thus represents an effective way of reaching a relevant audience with guaranteed visibility directly at the point of the buying decision. For more information about individual categories' availability and the format's technical parameters, get in touch with us and we will be glad to advise you and arrange collaboration with FAVI.